May 2010

What does your Business Portrait say about You?

A professional business portrait can create a great impression for your company.

So what sets a professional business portrait apart from the rest? Well, first of all the lighting makes such a difference. You've probably noticed that taking a photograph using your digital camera with on camera flash with the subject against a plain wall can introduce harsh shadows around the subject. This is certainly not attractive and will do nothing to enhance your photograph. On the other hand, it is easy for a professional photographer to eliminate these harsh shadows with additional lights, set to fill in these dark shadows. Professional lighting can also add modelling and depth to your photograph.

Secondly, posing makes such a difference. The angle of the body, arms, head and so on, can either make the subject appear friendly, or strong, or approachable, for example, or if done incorrectly, make the subject appear weak, uninteresting, or unprofessional which may have quite an impact on how your customers or workforce perceive your company.

So, my advice would be to consider having your business portraits done professionally. I am sure you will find it a worthwhile investment.